The now – age old debate. Twitter can be a very effective marketing tool if it is used correctly and good Twitter SEO is incorporated into each message and the user’s profile. There are some key differences between how people use Twitter SEO and how they use Google SEO to market their business. It is anticipated that this will change somewhat with the plan from Google to incorporate a “live” platform such as Twitter already has. While the use of Twitter is on the rise, if an individual does not maximize SEO on Twitter when they are using the service, then there will be a definite loss of marketing potential for the internet business or website.
The biggest difference between Twitter marketing and Google marketing is the lack of flexibility that Twitter has. It allows 140 word tweets to be placed on the board and Twitter profiles allow for a unique user name. As an internet business, one of the suggestions made by Twitter SEO advisers is that the name used for the twitter account includes a keyword for your website or product. This will provide more opportunity for your tweet to be ranked on the Google directory when the keyword is searched. That said, getting your primary keyword Twitter username and tweeting fairly regularly at present, seems to ensure a front page spot in the Google SERPS (Search Engine Results Pages). This is very useful for an online marketing specialist or SEO to gain extra traffic to the chosen brand.
However, comparing Twitter to Google, even from a Twitter SEO vs Google SEO stand point, is like comparing apples to oranges. Twitter gained its popularity as a social networking tool that was not designed to provide the functionality of Google. It is attempting to move toward a more standard directory market but its base of popularity has traditionally been individuals who use it from a phone with a 2″ screen have live discussions with each other or get quick information from users of products via a live discussion.
The main issue for Twitter SEO will be to win over a multitude of Google users who have become comfortable with their SEO format and functions and motivate them to use compressed Twitter SEO to accomplish an advertising function that is available through other mediums.
I still believe live search is the way to go, however, we will see how the two (three – not forgetting Facebook) big guns pan out, that is, if Twitter is not sold.
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Mon, Oct 12, 2009
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